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The Problem With Funny T-Shirts, Coffee, And Competition

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Each and every year, some young person believes that they have what it takes to open a t-shirt company on the Internet. Just like clockwork, these people soon find out that their ideas about selling funny shirts on the Web was not quite as easy as they once thought. The slow process of failing at Internet business is much like being sliced apart and eaten alive by sharks over the course of five years.

Funny shirts are nothing like coffee, but there is a very good analogy between opening a funny shirt company online and opening a new coffee shop on a very active street. The street has traffic all day, every day. The only problem lies in the fact that every available space is stuffed with another coffee shop. Just like this street, the Internet sees traffic all day every day. If you’re selling coffee, or shirts, you must stand apart from the others to make it big.

When faced with the question of where a person might shop for coffee on a road jammed with coffee shops, you may get some blank expressions. The fact is that many people don’t really think of why they shop one place over another. We have to look at the general public’s actions in the past to determine their motivations for their buying trends.

People tend to veer towards those places that grab their attention the best. The coffee shop that has the biggest sign, or brightest lights, might draw the most customers to their coffee shop. A vendor placed advantageously at the front or rear of the street will also see more sales than someone stuck in the middle. This is relative to Internet sales of funny tees in that your website must be particularly attention-grabbing and you must rank high in Google to succeed.

The word of mouth from happy customers will also drive sales to you. A place that many say has the best coffee around will always sell more coffee than the competitors. That’s just common sense. A funny shirt company may grow slowly through establishing good relationships with returning customers and delivered a quality product. In the world of online sales, slow growth is much better than a slow death.


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